Cole H-D® Events

Owning a Harley® isn't about having... it's about doing. It's about experiencing the world with every sense.

You may be a regular at Harley events, a seasoned rider, a new rider, or a non-rider completely new to the Harley Experience - everyone is welcome to come and have some fun the Harley way.

We have a range of social and riding events taking place at the dealership and in the local area and H.O.G.® group rides to the legendary Harley-Davidson® international rallies. See what's coming up or speak to a member of the team and find out more and get involved.

Upcoming events

Great American RIDE Event

June 20 2026 10: 00 - 17: 00

We're throwing a party to celebrate over 120 years of freedom on two wheels and YOU'RE INVITED! RSVP now and get an exclusive H-D™ Magic Cloth** for being one of the first 20 RSVP's!! ~ Food & Drinks ~ Register for your chance to win a *2026 Liberty Edition Heritage Classic and 1 of 12 $500 in-store shopping sprees! & more! **While supplies last. Offer limited to the first 20 attendees.

Find out more

COLE H-D NIGHT AT THE BALLPARK!

June 21 2026 16: 30 - 20: 30

It's COLE H-D NIGHT with the Bluefield Ridge Runners & it's FATHER'S DAY! The Ridge Runners will host the Kingsport Axmen - gates open at 4:30 pm -- GAME TIME 5:30 PM! ~ Ride your motorcycle to the game and get 1/2 price ticket ~ MOTORCYCLE PARADE (before the game) ~ PRIZES - win Cole H-D Swag between innings! Come out and join us for a fun evening of Harleys & Baseball!

Find out more

BIKE NIGHT - welcoming Mobbin the Mountains Riders

June 26 2026 17: 30 - 20: 30

WE LOVE RIDERS and we are hosting a BIKE NIGHT to celebrate! EVERYONE IS INVITED, but we are extending a warm welcome for riders and friends who are in town for MOBBIN THE MOUNTAINS Weekend Event! ~ LIVE MUSIC by Whiskey Blind Band ~ FOOD & DRINKS ~ REGISTER FOR PRIZES ~ BEST LOOKING BIKE CONTEST @ 7:30 & MORE! EVERYONE IS WELCOME! Grab your friends and come hang out with us!

Find out more

2026 Nations of Patriots - Patriot Tour Stop

June 28 2026 12: 00 - June 29 2026 10: 00

The 2026 Tour Stops have been announced & Cole H-D is honored to be one of them! We will receive the flag on Sunday, June 28th with a ceremony & lunch! The flag will depart our dealership on Monday, June 29th heading for Huntington, WV. MORE DETAILS & TIMELINE TO COME!

Find out more

Mercer County DIAPER RUN

July 11 2026 09: 30 - 15: 00

The 10th Annual Mercer County Diaper Run By Voice Of Praise Registration: Begins at 9:30 Ride Out 11:00 Cost: A pack of baby diapers per person All proceeds will be distributed to local pregnancy resource and other help agencies. Hundreds of dollars in giveaways Live music by Eddie Day Lunch provided after the ride

Find out more